Lark signs a record deal with not a cult!
Meet my record label, not a cult!
That's Hollis. She started a record label and publishing company along with her partner-in-crime, Daniel, and asked me if I wanted to hop on board. I was like, "duh." (Actually I was like, "let's think long and hard about this and get lawyers involved and talk through the minutia of what we're doing and how this will actually work before you or I agree to anything.")
But either way, here we are. I have a record deal! Here are all the answers to some frequently asked questions about my record deal.
Q: What does "deal" even MEAN in this day and age?
A: It means that notacult is giving me a budget to make an album, plus guidance and support with production, distribution, and promotion of the album.
Q: Are you aware that many artists think record deals are evil and exploitative and have you read Amanda Palmer's "The Art of Asking?"
A: Yes! That's why we really took our time crafting this agreement to make sure it's going to work well for everyone. Not a cult is a small, new company that exists specifically to provide a good, supportive experience to edgy artists like myself. I feel like I'm in really good hands. And yes, I HAVE read "The Art of Asking" and guess what, I'm still going to ask my fans for support because I'm STILL going to do a Kickstarter!!!
Q: Wait, why are you doing a Kickstarter campaign if you just got "signed?"
A: Because not a cult can help me cover the costs of getting in the studio, but there are still MANY other related costs that I'll need to cover in order for the album to be successful.
Q: Like what?
A: Well, I'll need another music video for one, we'll want to create merch items like t-shirts, and print the album on vinyl in addition to CD, and other fun items like a Rachel Lark Songbook. Plus, there's something else...
Q: What? What else?
A: I'm finally putting together a band, you guys. It's time. I like playing for you solo, but it's high time I get to rock the fuck out with a band behind me. In addition to recording an album together, we'll be creating an immersive live show event as part of the album's release, with dancers, visuals, and live video recording.
Q: Ok, so what's next? Is your Kickstarter up yet?
A: No, it's not. Over the next couple of months I'll be working closely with notacult and everyone else who will be involved in these projects to get everything ready to launch. The Kickstarter campaign will be live in the Fall.
Q: Does this mean you've "made it?"
A: Yes! All the work is done now. I just get to enjoy my fame and fortune. Thanks everyone!
A: (for real) Ok, real talk. This is, most definitely, a big deal. It marks the first time in my career that someone else is invested in "Rachel Lark" in a very real way. No, the work isn't all over, but it's important to acknowledge what a huge victory this is. I like to keep it light here on this mailing blast but the truth is; this shit is not easy. I've been working myself to the bone trying to make ends meet and get the world to hear these weird songs about vaginas, and sometimes it just feels like I'm running on empty and that I'm in it all alone. Getting a record deal is a major accomplishment and just knowing that there's a team behind me does help lift the load in a substantial way. THAT SAID, none of this would have been possible without you, dear fans, who supported my first two albums, my first music video, and everything I've done so far. I am grateful for your support, and also still dependent on it. I ask that you trust me as I continue to reach out to you, and know that I'm doing everything I can to make the biggest impact with my music and give you the most Rachel Lark that I possibly can.
Love you guys so much,